26th Apr, 2023
Impending doom? Universal Analytics (UA) is being upgraded to GA4
Google is changing from Universal Analytics to GA4 (Google Analytics 4) to provide better insights, a more user-friendly interface, and advanced analysis features that reflect the changes in consumer behaviour and the evolution of digital…
26th Apr, 2023
Third-party to First-party Data and the Privacy Revolution
The collection and use of personal data have become a hot topic in recent years, with concerns about privacy and security growing globally. More importantly, the use of personal information on the internet and how…
31st May, 2022
Frequently asked questions about Digital Marketing Agencies
1. What are digital marketing agencies and how do they work?
A digital marketing agency comprises of skilled digital marketing professionals across the digital marketing disciplines, such as SEO, Social Media or Google Ads…
12th May, 2022
How to pick the correct Digital Marketing Agency for your business
Many business owners have recognised that the practice of digital marketing can’t be ignored any longer. Although digital marketing mediums are the most cost-effective marketing mediums, digital marketing presents a myriad of challenges including skill,…
31st Mar, 2022
What To Expect When You Sign Up With A Digital Marketing Agency
Marketing agencies, often referred to as advertising agencies have been around for many years. According to Wikipedia, the very first full-service marketing agency was created in 1841 by Volney Palmer, in Philadelphia.
A marketing agency…
28th Feb, 2022
Return on Ad Spend: The Most Important Metric to analyse for your Digital Marketing strategy
Digital Marketing, regardless of which digital platform it’s executed on, still remains the most measurable marketing medium available today. From measuring reach, to how many people clicked on your ads, to what they did after…